User-Centric Focus
It's crucial that you focus on the user and their needs from the outset and keep this in mind throughout the project.
 |
Identify the target audience of a website. |
|
|
Design a usable interface by getting to know who will be using it. |
|
|
Web professionals often lose sight of the end user, focusing instead on the opinions of their clients, coworkers, or worse yet, themselves. |
|
|
What your web designer considered "a cool site" may be way beyond what a user is willing to put up with. |
This approach is referred to as User-Centered Design, and following it will improve the usability of your website. Without early and continual focus on the user, you run the risk of discovering usability problems late in the game, when changes are expensive and time consuming.
The lesson is simple—identify the target audience of a website as soon as you start thinking about designing it.
MillenniumPlus Consulting can help!
Give us a call before you spend a lot of time, effort, and money going in the wrong direction.
