The Importance of an e-business strategy!
A football team would never go into a game without a “game plan”, and it is only a game. So why would you embark your company on something as important to its future existence as an e-business initiative without a clear cut “game plan” or strategy?
But most businesses realize that they do not have a clearly articulated and well-documented e-business strategy!
There is a lot more to e-business than a web site
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The company web site and efforts to do business online is NOT an ebusiness strategy! |
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Do you take advantage of the Internet to offer new products or services? |
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Are you finding new markets for your products and services? |
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A comprehensive and cohesive ebusiness strategy |
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Non-fragmented ebusiness initiatives |
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Emphasize back office rather than front office |
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Its not about fancy applications |
