There is a lot more to e-business than a web site
Unfortunately, all too often, companies consider that their corporate web site and efforts to interact with customers and suppliers online, is their e-business strategy. And for the most part these sites are just extensions of their current business model.
These companies have given little or no thought to leveraging the Internet to offer entirely new products and services, transfer processes online, or exploit new markets.
The web site and the Internet should be thought of as an enabling technologies and not a strategy if and of itself.
Part of the reason for this lack of an e-business strategy is that most e-business initiatives are led by a business unit manager or an IT project manager, rather than an e-business leader.
They don’t seem to realize, that now, more than ever, they need an e-business strategy to ensure that their e-business efforts and overall business goals and objectives and aligned and met.
